TVC
Closed Captioning is brand-enhancing and a beneficial sales vehicle.
Commercials are designed to attract attention and sell a product or service. There are over 3 million deaf and hearing impaired Australians who cannot fully understand your commercial unless it is captioned. They rely on the captions to make informed buying decisions and obtain important information.
State and Federal Government commercials must be captioned. All prime time programming, news and current affairs on free-to-air television and more and more hours of Pay TV are offered with captions. Your competitor is probably already captioning. They can’t all be wrong!
Statistics show that:
66% of caption viewers are more likely to buy products advertised with captions
53% make a special effort to look for products advertised with captions
35% will change brands and buy products advertised with captions over those that are not.
The SubStation works very closely with Dubsat to ensure the smoothest and most efficient way to deliver captioned commercials to air. Once in the Dubsat system your commercials can be captioned in a matter of minutes - ensuring no hold-ups to your scheduling.
So from as little as $200 and in no time at all, you can target a new and loyal audience.
For more information please contact:
The SubStation - +612 9467 3031 or email captions@thesubstation.com.au
“giving you the power to provide equal access”